We Go Again (2026)

Arsenal Football Club and Oakley Meta have joined forces to release a new collaborative film titled 'We Go Again,' marking the first project under their partnership. The short cinematic piece follows Arsenal midfielder Declan Rice as he runs along the route of the club's recent title-winning parade in North London. Dressed in athletic gear and equipped with Oakley Meta Vanguard smart glasses, Rice revisits the streets where fans celebrated the team's historic Premier League victory, transforming those memories into motivation for future endeavors.

The video captures the essence of moving forward after success, highlighting the shared philosophy between the football giant and the technology brand. It serves not only as a promotional tool but also as a narrative bridge connecting past triumphs with the ongoing pursuit of excellence in sports. The imagery emphasizes community, resilience, and the technological integration that enhances modern athletic experiences.

Key production details include the prominent feature of Oakley Meta Vanguard smart glasses, which play a central role in the visual storytelling by capturing the journey from a first-person perspective. The film was shot in early morning hours to convey a sense of fresh beginnings and dedication. While specific awards or box office metrics are not applicable for this type of branded content, it has generated significant engagement on social media platforms among both Arsenal supporters and tech enthusiasts. The release coincides with ongoing discussions about athlete branding and digital innovation in sports marketing.

• The film marks the inaugural collaboration between Arsenal FC and Oakley Meta.
• Declan Rice stars as the lead, running the same path used during the championship parade.
• Oakley Meta Vanguard smart glasses are featured prominently throughout the footage.
• The project aims to blend sports heritage with cutting-edge wearable technology.